Kuwait based Alshaya Group started its operations in Türkiye in 2002. In 2015, Azerbaijan joined the portfolio, followed by Kazakhstan in 2024 and Georgia in 2026, establishing the Alshaya Group Eurasia structure.
Today, the group manages the a portfolio of world's best known international brands and managing their retail franchise operations in segments including Fashion, Food, Health & Beauty.
Alshaya Group’s franchise portfolio includes Bath & Body Works, Pinkberry, Shake Shack, and Victoria’s Secret in Türkiye and Starbucks in Türkiye, Azerbaijan, Kazakhstan, and Georgia, represented by Alshaya Group.